Archive for September, 2009

Place Pages Raise SEO, Reputation and Click Concerns

Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.

There is concern from some that Google is trying to eliminate the need for users to leave Google and even visit a small business’ web site. WebProNews reader Doug Stewart, who wonders if this is an “assault against the small business website,” commented, “Google wants people to spend more time on Google. Yahoo wants people to spend more time on Yahoo. Facebook wants people to spend more time on Facebook. Several of these large online “media” [companies] are doing everything in their power to keep the eyeballs on their website

Will Google Eliminate the Need for Small Business Websites? | WebProNews.

Google is swapping its “info window” in Maps out in favor a much richer full-page experience that offers more information and a number of new capabilities and features. The pop-ups on Maps previously opened to an expanded info-bubble view, featuring a tabbed experience that buried much of the information available about a business.

The new “Place Pages” offer a more user friendly presentation of the same information. Also launching today are Place Pages that cover cities, neighborhoods, points of  interest and transit stops, in addition to business locations. (The Place Pages are accessible from the “more info” link associated with the listing or result.)

Below is an example of what the new Place Pages look like for a search on “San Francisco Cafes.” First the familiar result on Maps:

Picture 174

Clicking on the “more info” link in the pop-up would previously have brought up a larger tabbed window that showed reviews, business hours and images/video within the map:

Picture 177

However, after today you’ll now see a full page showing this same information but presented much more effectively:

Picture 175

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This page contains ads and, in the lower right corner, “related maps,” which were not previously presented. Google is also running a separate algorithm that ranks content providers within the sections on the page (reviews content, for example).

The idea behind Place Pages, according to Google is to “give you all the info about a place, in one place.”

Each of these pages will apparently have a unique URL but will not be indexed in organic results. They will only appear via Maps. Google also believes that these better looking, more prominent Place Pages will encourage more local businesses to claim their listings. I would agree.


Greg Sterling


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This is an Article by Chris Silver Smith writing for Search Engine Land its titled…

Brave new world for yellow pages, Google nabs marketshare -strangles local directories

Earlier, this Spring, a number of local search marketers noticed that Google began displaying their 10-pack of local business listings based on searchers’ geolocation when search queries didn’t include a local search term. Matt McGee suggested that this would likely alter user behavior and reduce referral traffic to online directories. Stats show it may have happened. Read on about this “Brave New World” faced by internet yellow pages.

If you ever doubted that Local Search Marketing was hurting the Yellow Pages then this article from Noseweek is for you!

This should add further impetus to my warning that you must claim your Google Local Business Listing before someone else does!

Local online ad marketing agency Entelligence is to take its battle with international behemoth Google to another level. It has filed an appeal to the Competition Tribunal against last year’s Competition Commission ruling which rejected Entelligence’s charge that Google is abusing its dominance of the South African market.

The Competition Commission did concede that Google was trying to steal one of Entelligence’s major clients, Yellow Pages, but said this did not amount to anti-competitive behaviour. A curious twist to the tale: Yellow Pages wasn’t interested in doing business directly with Google.

Google was in no mood to listen: later, in a conversation with Entelligence CEO Sean Riley, Masie said: “I do not respect this agreement” and “Google intends servicing this customer directly”.

You just gotta love them, read more from Noseweek

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