Whether you are creating your first website or have one that is not working as well as you hoped, it’s time to ensure you have key elements in your website that will not only please your visitors, but search engines as well. One of the biggest mistakes I see website owners make is to [...]
Having a website has become something of a necessity for businesses these days, due to the global paradigm shift where more and more people are integrating online activities with their lives. Besides this fundamental reason of going where the market goes, there are also great benefits to having an official site for your business. Starting [...]
Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should tell the consumer exactly how and when you want them to interact with your offer. We all blindly attribute a [...]
One of most challenging aspects of building a site for the search engines is implementing proper SEO website design. On one hand, the goal is to create a website that wows visitors and is engaging. On the other hand, you want to make sure the site is properly optimized. Design-heavy sites don’t always leave much [...]
One of the first things new marketers learn is the importance of keywords. These are the words by which your customers find you when they explore the search engines in hopes of getting the relevant results. Keywords are such a critical component to being found online that e-commerce expert Gerry McGovern, in his book ‘Killer [...]
This is the first post of a series where I’m going to cover the different phases of an International SEO process, from researching and establishing your International SEO strategy and goals to measuring the advancement and results over time: Let’s start with the first phase of the International SEO process: Although during the first SEER International SEO Q+A most of [...]
If you own a business and are just getting started with social media, have a presence but not quite sure how to grow it, or are working on behalf of a client in this situation, you’re probably wondering how other businesses got here: Or here: From a starting point like this: Or even this: When [...]
Whenever an SEO firm brings up ethics or transparency, they can expect to hear a backlash of comments. “They’ve been brainwashed by Google.” “They’re just another sheep in the herd.” “They’re afraid of thinking outside the box.” And so on. But we’re not ignorant of Google’s business motives, we do things our own way, and lovefresh, original ideas. Transparency and [...]
When SEOs talk about navigation, we tend to stick to the technical side of things:“Make sure that you have internal links to every page on your site.” “Don’t put too many navigation options on a page because you’ll have too many internal links.” “Load your drop down link content before JavaScript so that search engines [...]
CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds & Wallets, to a packed room yesterday. Over the course of an hour, he shared insights, case studies and processes to help marketers optimize their content and build strategies that attract, engage, and ultimately convert audiences. Content Marketing [...]
