Pay per click marketing (PPC) offers one of the fastest and most effective means of driving qualified leads to your website. It’s also highly measurable, which means you always know exactly how your online marketing budget is being spent.
At SeoPro, we specialise in custom PPC management and Adwords management, creating campaigns that are designed to capture quality leads and increase conversions and sales, right from the start!
What is PPC?
If you’ve ever conducted an online search, you’ll have seen the ads that appear on the right-hand side of the results’ page, and sometimes in a shaded block on the left-hand side, above the organic results. These are pay per click (PPC) ads.
PPC is a form of online marketing whereby advertisers only pay when a user actually clicks on the ad and are directed to the user’s website. Unlike traditional advertising, such as TV, radio and print ads, users don’t pay every time the advert is viewed or broadcasted, but only when a viewer actually takes action. PPC campaign are most effectively run by a qualified PPC management company.
How does PPC management work?
Search engines that support PPC, including Google, enable advertisers to have total control over the keywords they wish to rank for, as well as the content of the ad, the searcher’s location and the amount they wish to pay for each click. On Google, this is known as Adwords, and Adwords management is a major component of any PPC management strategy. On search engine Bing, this service is called Adcenter.
Thanks to the immense growth of social media, some of these platforms, such as Facebook, now also support PPC advertising. Any PPC management company worth its salt will now have knowledge of Facebook PPC management.
If you know how SEO works, you’ll easily understand PPC. Essentially, PPC is also shown to people who have expressed an interest in the type of product or service you’re offering, by conducting an online search for it using the keywords you rank for. Thus, anyone who clicks on a PPC ad has real intent to buy.
Apart from the search engine results’ pages (SERPs), Google Adwords management also extends PPC to websites that are relevant to advertisers’ niche, or which are able to re-target web users who have previously visited the advertiser’s site. In this type of PPC advertising, the cost per click (CPC) is usually lower than the CPC for ads on Google’s search network, as the intent to purchase may be somewhat lower.
PPC process at SeoPro – a leading PPC management company
Effective PPC and Adwords management can generate new customers, and thus it should be carried out by a qualified PPC management company. At SeoPro, our PPC process offers measurable results and accurate reporting for clients.
Our reports include number of clicks, as well as conversions that take place on your website. By adding scripting to your current website, our process is able to support numbers. We’ll also examine your existing traffic reporting and recommend setting up Google Analytics.
Our PPC management process includes:
- Recommendations for keywords, ad copy, budget, etc: The first step in setting up an effective PPC campaign is to research and identify the best and most relevant keywords for your product or service. Correct keyword research is a vital component to success online. We do thorough research, and then we write eye-catching, interesting ads that attract potential customers and send them to your site. We’ll also determine the exact budget for optimal ROI.
- Accurate audience targeting: We’ll assist you with geo-targeting, day parting and optimisation techniques that ensure you target your customers at exactly the right time, in exactly the right place. Maximum impact with minimum wastage!
- Ongoing PPC management and enhancements: We monitor your campaign daily to ensure that it’s reaching the goals we have set for it. We receive automated data each day, and constantly tweak and enhance your campaign to ensure optimal performance.
- Continual keyword monitoring and PPC experimentation: We test new copy against control versions, using tried-and-trusted direct response methodologies in order to boost traffic and conversions. Moreover, we constantly seek out new keywords that may further improve your campaign.
For immediate results, start now!
The beauty of a PPC campaign is that it can bring results from the moment it becomes active. So start now – the sooner you begin, the sooner you can start seeing results.